DSF to take part in Arabian Travel Market

The office yesterday announced its participation in the exhibition being held under the patronage of His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, from May 6 to 9, 2008.

The DSF Office will be strongly marketing its main events Dubai Summer Surprises (DSS) 2008 and DSF 2009, in addition to the Modhesh Brand, to a wide spectrum of tour operators and tourism specialists.

“This step is only the tip of the iceberg and an initial indication of the many developments that the DSF Office is planning to implement on its two main events and Modhesh as a brand,” DSF Office CEO Laila Suhail said.