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DSS and DSF set to make the most of Arabian Travel Market

DUBAI —- The Dubai Summer Surprises (DSS) and Dubai Shopping Festival (DSF) are set to make their presence felt during the 13th Arabian Travel Market (ATM), considered as the leading travel and tourism exposition in the region.

Representatives of DSS/DSF will be at the exclusive Dubai pavilion organised by the Dubai Tourism and Commerce Marketing (DTCM) to give visitors comprehensive overview of both events.

"Our participation in the ATM is seen as a boost to the promotion of DSS and DSF that have, in many ways, come to define Dubai. They have carved a unique image of Dubai as they continue to attract tourists from across the world. The DSS and DSF are among the brand ambassadors of the emirate," said Saeed Al Nabouda, DSS/DSF Chief Executive Officer.

Also, this year the ATM will see the DSS and DSF in an all-new role as the sponsor of the ATM Media Centre. By sponsoring the busy media centre, which is expected to host around 800 international, regional and local journalists, the festival office aim to have a direct dialogue with the media as well as the visitors at the exhibition.

New edition of Eye of Dubai

The new edition of Eye of Dubai, the first comprehensive Arabic Tourism and Investment Guide, will be launched during the Arabian Travel Market this week at the Dubai World Trade Centre.

The guide features a treasure of information serving Dubai's tourists and investment visitors, through its availability in all the airports, hotels, bookshops and gas stations.

For more information visit the web site www.eyeofdubai.com.