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Dubai Taxi to measure staff happiness

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Dubai Taxi to measure staff happiness

Dubai - The move is part of DTC's efforts to raise the satisfaction levels of employees and motivate them to increase productivity.

By Staff Reporter

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Published: Thu 14 Apr 2016, 5:54 PM

Last updated: Fri 15 Apr 2016, 2:17 AM

A new Happiness Indicator designed to measure the happiness of employees and cab drivers has been introduced by the Dubai Taxi Corporation (DTC).
The move is part of DTC's efforts to raise the satisfaction levels of employees and motivate them to increase productivity.
"The launch of the Happiness Indicator within the DTC conforms to the Dubai Government's drive to measure the happiness level of community members in a bid to maximise it and ensure the development drive is human-focused," said Dr Yousef Al Ali, CEO of DTC.
"The Happiness Indicator is a kind of a questionnaire where the employee and the driver can report in a transparent manner his or her impressions about the level of happiness with the job he or she is doing - happy, neutral, unhappy. Weekly reports capturing the results will then be compiled and analysed, and accordingly initiatives and projects addressing such needs will then be developed. The system will be provided at the drivers' accommodation and various facilities of the DTC."
"The DTC is keen on offering multiple initiatives targeting 427 employees and more than 11,000 drivers in a bid to raise their satisfaction, considering them ambassadors and a true mirror reflecting the policy and strategy of the DTC," Al Ali added.
"The introduction of the Happiness Indicator stems from the deep conviction of the DTC that the happiness of employees and drivers reflects positively on the overall job performance and operational efficiency.
reporters@khaleejtimes.com


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