DUBAI - Women who arrive at the upcoming Women’s Healthcare exhibition in trainers and gym clothes can take advantage of free aerobics classes, videogame exercise programmes and health screenings, a media release stated. The exhibition, which will coincide with the Dubai Bridal Show April 8-11, will address health concerns for women in the UAE.
“We know that women in the UAE take an active interest in their physical fitness, but with the daily demands of family and career, some find little time to head to the gym,” said Sietske Meerloo, marketing manager of Women’s Healthcare, organised by IIR Middle East.
Obesity has been an increasing concern in the UAE. In November, Dubai launched a series of anti-obesity programmes aimed at encouraging physical activity in a society with a strong car and mall culture.
“The fitness classes at Women’s Healthcare are designed to expose women to alternative workouts, so they can discover various ways to have fun and get fit that don’t require huge time commitments or distance to travel. Dubai is full of different ways to get active and we want to explore as many of those opportunities as possible,” the official said.