France's Dimitri Payet, center, heads a ball during a training session at the stadium in Clairefontaine, France, Saturday, July 9, 2016. France faces Portugal in a Euro 2016 Soccer Championship final soccer match on Sunday, July 10, 2016 in Paris. AP
Paris - The Euro 2012 final drew a global average of 299 million for Spain's 4-0 win over Italy.
Published: Sun 10 Jul 2016, 9:29 PM
Updated: Mon 11 Jul 2016, 1:24 AM
UEFA expects a global audience of 300 million television viewers for the European Championship final.
The predicted figure for the France vs. Portugal game is an industry-standard audit for in-home viewers averaged throughout the match.
For the 2014 World Cup final, FIFA reported an "average in-home global audience" of 570.1 million for Germany's 1-0 win over Argentina.
The Euro 2012 final drew a global average of 299 million for Spain's 4-0 win over Italy.
UEFA says Euro 2016 figures are up on four years ago. The 200 million TV audience for France vs. Romania in the opening match rose 30 percent above the Poland vs. Greece opener at Euro 2012.
UEFA believes 2 billion different viewers are among a cumulative live audience of more than 6 billion for the 51-match tournament.
More than 130 broadcast partners have paid UEFA 1.05 billion euros ($1.16 billion) for rights to screen Euro 2016.
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