Green technology show on Oct 28-30

Green Middle East 2013, the only carbon-neutral event of its kind in the region, is targeting residents and businesses that are looking for innovative green technology and eco-friendly products.

Saif Mohammed Al Midfa, Director-General, Expo Centre Sharjah, said the show seeks to empower local and regional industries in the green race by providing a variety of technological solutions to reduce and reuse solid waste, wasted water and other trash while, at the same time, helping save energy, lessen pollution and build greener structures.

“Environmentalism used to be a fringe issue, confined to a few countries and a limited spectrum of society but not anymore. Today, the urge to adopt green products and processes is practically universal. Middle East Green Products, the new addition to the exhibition, will be a one-stop shop for everything that is green,” Al Midfa said.

This new event dedicated to such products will be spread across 4,000sqm of exhibition space and will host up to 100 companies, mostly from Germany and Austria.

According to an agreement signed between Expo Centre Sharjah and Vienna-based Concept Agentur für Marketing & Kommunikation, its marketing and distribution arm Select Economy will co-organise the ‘Middle East Green Products’ show.

“Through the Middle East Green Products, we will promote a greener lifestyle here. Looking at the import-oriented market in the region, we are planning a product range that covers food & beverage, cosmetics, pharmaceuticals, textiles, household articles, products for animals, games and toys for children,” said Gregor Konrad, owner, Concept Agentur für Marketing & Kommunikation.

Apart from the Middle East Green Products, another new addition to the Green ME 2013 will be the Equip 4 Municipalities section, which will feature green solutions for urban road building, city transport and traffic support, street and outdoor lighting, communal facilities, parks and other public places.

“Municipalities and government departments will have to prioritise the environment more, as they seek to change the behaviour of society at large. The Equip 4 Municipalities section will aid the civic bodies to look after the environment and natural resources in their region in an eco-friendly way,” said Al Midfa.

Regional businesses will have an opportunity to weigh up their green credentials against their peers in the region, through the second Green Middle East Environmental Excellence Award. Organisations, businesses and individuals who have succeeded in implementing and promoting environmental issues can submit their entries in 10 categories by September 15, 2013.

Expo Centre has also tied up with IQPC to launch the Green Middle East Conference 2013, which will seek to bring spotlight on waste management and environmental protection within the industrial sector.

lily@khaleejtimes.com