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Halal Tourism Gaining Popularity
in Middle East

DUBAI — A fresh concept in exhibitions and travel — Halal Tourism — is gaining ground in the region.

Attracting visitors and participants to the exhibitions is big business these days as the demand for Halal products is on the rise.

Halal Islamic Shariah-compliant products and services, with an estimated 1.8 billion world consumers, generating as much as $2.1 trillion annually, is gaining more popularity not only among Muslims but also among non-Muslims, regardless of their ethnic, religious and cultural backgrounds, according to industry experts who spoke to Khaleej Times.

Introducing a new concept of ‘Halal Tourism’, the Al Jawhara Hospitality Group (JHG) based in Dubai, brought on show the ‘Pure Rooms’ event, the first of its kind in the Middle East that strictly adheres to Islamic hospitality.

Hani Lashin, JHG general manager said the group was following international standards though offering totally Halal services. “No liquor is allowed within our apartments and hotels,” Lashin said adding that the entire foodstuff presented is Halal and contains no pork or unlawfully slaughtered animals.

Observing that some 60 to 70 per cent of the group’s customers are non-Muslims, Lashin said the company follows a strict dress code and does not tolerate allow for men and women to mingle or mix in public places, offering separate cafeterias, restaurants and swimming pools.

The exhibition saw “Cham’ alal”, the first Halal champagne.

“Our product, which is 100 per cent alcohol free, is certified by the Muslim Institute of Meats and Food Processing Industry and manufactured by UK-based Rothwell Drinks Company,” said Gacem Rachid, development director.

The new product, which was very tasty, would be available in the UAE at affordable prices. “We are now looking for distributors for our ideal beverage, which is suitable for small and big occasions,” he added.

Offering the first Halal body care items, Sahfee Care exhibited Shariah-compliant products, including shampoo, conditioners, shower jell and body lotion.

P. Driouech, developer of Sahfee Care, said all the items exhibited were 100 per cent Halal. “Our products, following three years of research, are all free from animal extracts, alcohol and genetically manipulated ingredients,” he stressed, adding that they were looking for distributors in the region.

Joofri’s Group exhibited Halal foodstuff and general items. “All our products, including cleaning items, air fresheners, cosmetics and personal care oils, are totally Halal,” said Muddasir Alam, a salesman, adding that they were exhibiting the first Halal beer. “It is 100 per cent alcohol free. However, it tastes like normal beer,” he noted.

Looking for key players in the Halal Industry, Dr Zeniada, head of Halal Lab in the Philippines, said she was very interested in participating in the exhibition to share ideas and exchange information and experiences.

“Though we are targeting both Muslims and non-Muslims, we cannot compromise on the integrity of Halal products. Halal means the safest, cleanest, healthiest and highest quality products and services,” she said.

Observing that Halal was not only a religious phenomenon, but most importantly scientific. “Scientific applications are necessary for competition in the global market. We need to make our products competitive worldwide,” she added.

ahmedshaaban@khaleejtimes.com