Hard Rock gets new strings of life — much bigger ones

After its grand presence for 11 years on Shaikh Zayed Road, Hard Rock Cafe has relocated its rock and roll themed dining and entertainment joint to the Festival Centre.

The cafe closed in March last year and owners had expressed their dilemma on shifting the guitars to a new venue, much to the disappointment of regular visitors.

But as those guitars, the core element of Hard Rock’s ambience, fade into memory, owners aim to replenish the association with the installation of a 118-foot guitar that will be flown down from the US, vying for a place in the Guinness Book of World Records.

Recreating the musical magic that drew the city’s socialites, the 26,400
sq feet cafe will have a live music space, a Rock Shop with Hard Rock’s limited-edition merchandise, and memorabilia from its legendary collection.

“As a part of our measured expansion plans to differentiate ourselves, we are delighted to welcome Hard Rock Cafe, marking a milestone for Dubai Festival City’s extended food and beverage offering,” said Philip Evans, Director of Commercial and Retail
Leasing, Al-Futtaim Group Real Estate.

“Committed to diversifying into specialised retail businesses, Hard Rock Cafe will offer fans, Festival Centre guests, as well as DFC residents a unique venue to enjoy the finest cuisine and drinks in an exciting American rock ’n’ roll ambience.”

news@khaleejtimes.com