Homegrown brand seeks to #supportlocal with invite to UAE photographers

Dubai - All “awe-inspiring” images from hobbyists and established award-winners alike are welcome

In recent months, there’s been an increasing emphasis on the need to #supportlocal. With the onset of the pandemic, small business owners have been hit particularly hard and many have taken to social media to call for their increased support.

A Dubai-based homegrown brand is now stepping up to offer their own platform to help the local creative community gain more exposure. Inkopia, which specialises in bringing wall spaces to life through inspiring photography, is now inviting UAE photographers to send in their best photos — for a chance to have them hung at interiors around town. The mission is to make photography accessible and aspirational to all.

“Based on the feedback that we have gathered, a lot of photographers are very passionate about their craft, but have found it a bit challenging to find a channel for them to convert their art into a potential source of additional income, says co-founder and director Jenny Moore. “By providing a single end-to-end photography service, we support them in getting their images into people’s homes and offices via our digital and social channels, and by doing the legwork involved in printing, framing, delivery and installation.”

The inspiration for their own brand began when co-founder Richard Sanders struggled to find cost-effective acrylic home décor prints while refurnishing his own home. As the managing director of a print firm himself, he knew the actual costs could be significantly lower, and the idea for a new business was born.

Jenny notes that “all awe-inspiring images” would be welcome, and criteria for selection would include subject, lighting, choreography, interest, and skill. Currently, their photographers vary from excellent hobbyists to published and award-winning ones.

karen@khaleejtimes.com