INDIASOFT seeks to improve visibility of software industry

Electronics and Computer Software Export Promotion Council (ESC), one of India's most dynamic premier trade promotion organisations sponsored by Government of India, mandated to promote India's electronics and information technology exports to global markets.
INDIASOFT, the flagship IT event of Electronics and Computer Software Export Promotion Council (ESC) to be held in Hyderabad on February 4 and 5, will bring over 500 foreign buyers from 60 countries. Close to 250 Indian ICT firms will display their products and solutions to the discerning buyers. "Participation of foreign companies in INDIASOFT is a recent development. More and more foreign companies are showing interest in taking part in the show because of its unique appeal and focus on small and medium IT segment. We hope that their participation will grow. At the same time, our target audience will be Indian SMEs and start-ups," says Kamal Vachani, Regional Director, ESC UAE.
Billed as one of the largest shows in the IT domain, INDIASOFT is being held in different cities on a yearly basis in India. Supported by the Union Ministry of Commerce and Industry, since its inception, this year's show will have several new facets keeping in view the focus laid by the government to usher in a digital revolution in the country. The two-day show will enable the Indian IT companies to diversify to the new and emerging global markets, says D. K. Sareen, Executive Director, ESC.
"Keeping in tune with the focus laid down by the government for promoting start-ups in the digital domain, we expect a lot of small and medium-sized companies and start-ups to participate at the show to familiarise themselves with the requirements of the foreign buyers.

ICT landscape globally is undergoing a change and Indian IT scenario would have to adapt to the changing needs of the overseas clients. Application of IT in other business sectors is increasing phenomenally - be it related to governance, education, day-to-day handling of small businesses, e-commerce, or providing services to households. Larger business units are considering IT as a different business activity and outsourcing such works rather than doing it in-house. A large number of developing countries and least developed countries are also embarking on IT application, which would push up substantially the IT businesses.

Vachani said that INDIASOFT is designed to project India's IT capabilities in the tier 2 and 3 cities that are keen to work with their counterparts in new and emerging markets. It will also highlight that Indian software industry possesses unmatchable quality software and services to offer. ESC is hosting a large delegation from Middle East at INDIASOFT 2019.

Electronics and Computer Software/ Services, which includes IT-enabled services (ITeS) has emerged as a strongest export sector from India with an estimated export of $126.07 billion during the year 2017-18. Software and ITeS export accounts for 120 billion and Electronics Hardware Export is estimated to be around $6.1 million.   

Export of software and related services to Middle East has reached a level of $2.3 million estimated in 2017-18.  It is estimated that electronics goods export to Middle East countries during 2017-18 is valued at $885 million. Amongst ME countries, UAE is the top destination for India's electronics export.    
Responses in the previous editions of INDIASOFT Show were overwhelming. On an average, each edition of the event has generated good amount of businesses, hand-holdings, card exchanges, etc.

This year's show is expected to have more business focus on account of the radical changes taking place across the world for digitisation and gradual penetration of internet. The delegates from developing and least developed countries, who form a major part of the foreign buyers, will explore the possibilities for entering into long-term relationships with the Indian exhibitors in areas like ERP, Legal Outsourcing, e-Governance, BPO, KPO, Cloud Computing, Big Data Management, Mobile Application Services, Information Security, etc.

INDIASOFT Show seeks to improve the visibility of the Indian software industry, especially the SMEs and start-up companies, in the global IT market. The focus would be on business services, e-security, finance, banking, insurance, manufacturing, education and training, embedded software, animation, packaged software, and many more innovative technologies. Several IT entrepreneurs will use INDIASOFT as a platform to launch innovative IT products and services.

International delegates to the event will include representatives of the private sector from the following countries: Argentina, Brazil, Panama, Chile, Colombia, Honduras, Peru, Cuba, Venezuela, Ecuador, Mexico, Costa Rica, Algeria, Botswana, Kenya, Mauritius, Namibia, Uganda, Zambia, Zimbabwe, Cameroon, Nigeria, Ghana, South Africa, Ethiopia, Tanzania, Côte d'Ivoire, Russia, Armenia, Belarus, Azerbaijan, Kazakhstan, Ukraine, Turkmenistan, Kyrgyzstan, Uzbekistan, Thailand, Malaysia, Indonesia, Vietnam, Philippines, New Zealand, Singapore, Australia, Malaysia, Laos, Cambodia, Myanmar, Brunei, Germany, France,  Bulgaria, Poland, Saudi Arabia, Bahrain, UAE, Kuwait, Qatar, Oman, Bangladesh, Sri Lanka, Nepal, Hong Kong, South Korea, Japan, etc.
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Vipul, Consul General Consulate General of India in Dubai 
We hope to have a good participation from the UAE in INDIASOFT in Hyderabad in February. INDIASOFT is a premier event in India on electronics, and IT and ESC has always organised it exceptionally well. The ESC chapter in Dubai plays an important role in this regard as well as in facilitating India's participation in GITEX. India is a world leader in the areas of IT and ITeS. I am happy that a number of Indian software companies such as WIPRO and TCS have a strong presence in the UAE. I hope that this footprint will continue to increase with shared opportunities and work. To this end, INDIASOFT provides a great platform through which we can strengthen our cooperation in IT and new technology areas such as AI and blockchain."