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The wink went viral, and the rest is history. Malayalam actress Priya Prakash Varrier gained instant fame when her 30-second wink-workout clip from the song 'Manikya Malaraya Poovi' began trending.
Within days, she became the third celebrity around the world to garner more than 600k followers on Instagram in a day. The two other celebrities with the same claim to fame are reality TV star Kylie Jenner and footballer legend Cristiano Ronaldo, who gathered 806k and 650k followers, respectively, in 24 hours.
There is not much stopping Priya now as India's own social media celeb has 4.5 million Instagram followers, overtaking owner Mark Zuckerberg's 4 million followers.
"The main reason behind Priya Varrier becoming viral over social media is Indian internet stars like AIB, Zakir Khan picking up the content and spinning memes around it," explains Sushant Yattam, Head of Marketing & Audience Development at Qyuki Digital Media.
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