LUKOIL Lubricants: Ahead of the curve

LUKOIL Lubricants recently launched its Advanced Synthetic Automotive Lubricants products in partnership with Al Habtoor Motors LLC, under the brand name GENESIS, in the UAE. LUKOIL Lubricants, owned by one of the world's largest vertically integrated and privately owned global energy companies, is already the market leading lubricants brand in Russia and Europe.
Victor Zhuravskiy, CEO of LML DMCC, who is responsible for Automotive Lubricants in the region, said: "As the 21st century consumers, governments and industries move towards advanced technology to improve driving safety, reliability and reduced emissions, the scope and role of oil manufacturers changes significantly and calls for huge R&D investments in new product development. 
"LUKOIL has already kept itself ahead of the curve and developed an impressive range of high quality synthetic oil products to provide all these benefits to its customers. We are pleased to launch our superior trade mark GENESIS range of motor lubricants in this highly sophisticated and competitive market."
The new products meet and exceed the stringent quality and high-performance standards set by the global industry organisations such as API, ACEA and are approved by leading car manufacturers such as Porsche, BMW, Mercedes Benz, Volkswagen, General Motors and Renault, among others.