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Mahindra lives up to driving excellence across all terrains

Armed with dedication to after-sales services and competitive prices, Mahindra is celebrated as a sought-after brand

With a successful presence of more than 45 years, Galadari Automobiles has been reigning UAE roads with a strong portfolio, notably as the distributor of renowned Indian automotive brand, Mahindra. "With Mahindra, we have a principal that has a high potential for further growth with excellent engineered products," said Axel Dreyer, General Manager of Galadari Automobiles.

To date, Mahindra holds a leadership position in utility vehicles in India and is the world's largest tractor company (by volume). It is also globally renowned for its iconic jeep, among other industry-leading and category-defining brands. In the UAE, Galadari Automobile offers Mahindra's 4x4 Pick-up, which is packed with a strong Turbo Diesel engine for heavy use, and the limited model SUV XUV500, which was introduced last year.

"Both cars have been proven to be extremely reliable and work seamlessly, even under harsh conditions. Mahindra is spending huge amount of money in developing new cars together with Pininfarina and R&D centre in the US," Dreyer added.

Pininfarina, an Italian car design firm acquired by Mahindra in 2015, is responsible for creating automotive icons and plays a role in the design of new Mahindra vehicles. Mahindra is also at the forefront of innovation to bring electric and hybrid systems closer to modes of transport, as it invests in research and development. Mahindra's strong engagement and success in the innovative Formula E Motorsport is a testimonial of their focus and capabilities in this promising electric and hybrid vehicle technology.
Speaking about Galadari's specialities in the automobile industry, Dreyer said that it is a one-stop destination that offers well-rounded vehicle expertise.

"Galadari Automobiles offers 360-degree coverage of car owners needs. We have a state-of-the-art body shop repair centre in case of an accident, while with Ziebart, we have an outstanding chain of car care outlets that provides superior paint protection, rust protection and window tinting services," he said.
Furthermore, with Galadari Auto service and Car Bodyworx, it provides services for all makes.

"We have a strong relationship with all our brand partners for more than 30 years that demonstrates our strong strategy and leadership set by the Galadari Family. With 13 facilities covering the entire UAE, we provide a strong presence and can serve all needs and requirements of car owners," he added.
Despite tumultuous times with changes in the market, Galadari Automobiles has buoyed to deliver the highest level of services.

"Many automotive markets in the world have suffered in 2018, so has the UAE, but Galadari is confident that the downward trend in the automotive market will stop and stabilise. It is essential that we as an automotive retailer have to adapt our process and marketing initiative to the new generation of buyers," he concluded.

Galadari Automobiles extends heartiest wishes to all Indians on the occasion of 70th Republic Day, celebrating the spirit of unity and diversity of the world's largest democracy. Jai Hind!

- farhana@khaleejtimes.com