Sharjah - Al Kaabi stressed on the importance of governments investing in the youth to enable them to drive communication strategies.
Published: Wed 28 Mar 2018, 11:26 PM
Updated: Thu 29 Mar 2018, 1:28 AM
As one of the UAE's and the GCC's youngest female government leaders, Noura Al Kaabi, Minister of Culture and Youth Development, called on the youth to follow the footsteps of the late Sheikh Zayed bin Sultan Al Nahyan.
Speaking at the International Government Communication Forum, Al Kaabi said: "In the past 45 to 50 years, the UAE has set an exemplary government communication standard, embodied in an open and effective communication channel between the Rulers and the people."
Al Kaabi reflected how each emirate in the UAE has played a key role in carrying forward this distinctive leadership in government communication across numerous initiatives, and along the way, engaged and empowered the youth by optimising government communication channels to engage directly with young leaders and citizens of the UAE.
Al Kaabi stressed on the importance of governments investing in the youth to enable them to drive communication strategies. She explained: "We need to address most of these challenges by investing in the dynamics of government communications, and steer away from conventional communication styles. We need to invest more on skills to sustain advanced and effective communication practices."
afkarali@khaleejtimes.com
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