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New items in Emirates duty-free guide

DUBAI - Emirates has introduced new and exclusive duty-free items for purchase on board, which are all featured in its new, award-winning shopping guide, Emirates duty-free.

The luxury goods include new-style Ladies and Gents watches from Mont Blanc, which are available exclusively to customers travelling on board any Emirates flight.

John Sime, Emirates' Manager Duty-Free Sales, said: "We're very excited about these new products for our customers, especially the Mont Blanc watches which are destined to become a collector's item as only 500 of each will be made - you won't even be able to buy them in a Mont Blanc boutique! We have seen a big increase in sales on board over the past few years, which is due, in large part, to our beautifully-designed guide, Emirates duty-free which recently came out on top in an industry survey."

Emirates duty-free was voted overall winner by a panel of experts in a survey of in-flight shopping catalogues in The Airline Book, an annual publication for Duty Free Sales professionals worldwide which deals with in-flight retailing issues.

Mike Simon, Emirates' Senior Vice President Corporate Communications, commented: "We were very pleased to be voted the overall winner. It's great industry recognition for all the people involved in the brochure's production, - John and his team, Professional Photographer Nick Otty and our own Graphic Design Unit, of course."