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Oh fish! This Bluefin tuna was sold for over Dh134,000

Bluefin is usually the most expensive fish available at Tsukiji, the biggest fish and wholesale seafood market in the world.

Kiyoshi Kimura, the owner of a Japanese sushi restaurant chain, poses with the 180-kilogram tuna - Photo by AP

Tokyo: A giant bluefin tuna sold for more than $37,000 (or over Dh134,000) in the first auction of the year at a Tokyo fish market on Monday, as Japan faces growing pressure to cut back on consumption of the threatened fish.

The 180.4 kg tuna, caught off Japan’s northern region of Aomori, fetched a winning bid of $37,480, said an official at the Tsukiji fish market.

Monday’s winner, Kiyoshi Kimura, president of the firm behind the popular Sushi-Zanmai restaurant chain, said he was “surprised to win the bid at such a low price.”

“But it’s the best quality,” he told local media.

“I’m satisfied with buying the best one — it has a good shape and great fat.”

The price decline was due to a “lack of rival bids” and a higher number of bluefins in the waters off Japan’s northern coast, a prime spot for tuna fishing, reports said.

Bluefin is usually the most expensive fish available at Tsukiji, the biggest fish and wholesale seafood market in the world.

A piece of “otoro”, or the fish’s fatty underbelly, can cost up to several thousand yen at high-end Tokyo restaurants.

The growing popularity of Japanese sushi worldwide has also stoked demand.

The auction came as Japan, the world’s largest bluefin tuna consumer, faces growing calls for a trade ban on the fish, which environmentalists warn is on its way to extinction.

In November, the International Union for the Conservation of Nature updated its “red list” of threatened species, warning that surging global demand for the fish was placing “unsustainable pressure” on the species.