‘Pink Fleet’ to spread message

Strikingly branded with the critical message of early detection, the fleet, which is the largest for any programme, aims at capturing the immediate attention of the community and motivates their decision to do regular check-ups.

With leaflets and pink ribbons being distributed by the BurJuman Safe and Sound Fleet Team across the UAE, this outreach initiative is one of the key elements of the region’s largest and most comprehensive breast cancer awareness campaign.