RAKBANK: Creating a cashless banking experience

Frederic de Melker, Managing Director - Personal Banking, RAKBANK

RAKBANK pioneered the UAE's first contactless cash withdrawal facility, and continues to formulate rewarding experiences for customers in the region. Excerpts from an interview with Frederic de Melker, Managing Director - Personal Banking, RAKBANK

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by

Farhana Chowdhury

Published: Tue 28 May 2019, 10:43 AM

Last updated: Tue 28 May 2019, 12:59 PM

In 2018, RAKBANK pioneered the UAE's first contactless cash withdrawal facility. Today, it allows payments and cash withdrawals on contactless enabled RAKBANK ATMs through all 5 active digital wallets in the country.
Taking this next step, RAKBANK worked with Google Pay, Fitbit Pay and Garmin Pay in addition to existing Apple Pay and Samsung Pay, to provide customers greater access to digital payment solutions.
RAKBANK Debit, Credit and Prepaid Cardholders can now add their card details on their smartphone and smartwatch and gain instant access to contactless payments or cash withdrawals at contactless enabled RAKBANK ATMs.
Customer convenience and innovation are important for RAKBANK and we remain committed to deploying the latest technologies for the benefit of our customers.
We are pleased to be working with Google Pay, Fitbit Pay and Garmin Pay, to provide frictionless digital payments to our Cardholders. Such partnerships with global technology leaders help us enhance value for our customers.
Today's retail customers decide not only where and when, but certainly how they want to pay. RAKBANK facilitates the freedom to pay and transact in a smooth and frictionless way.
This initiative is one aspect of a broader digital strategy, committed to deliver digital services that matter on a very individual level for our customers and the UAE consumer market. Our digital approach empowers our clients to pay and transact in their own way or personal preference.
As a next step, later this year, RAKBANK will launch a state of the art digital mobile application that facilitates customers, paying faster while avoiding queues at their favourite outlets.  It is RAKBANK mission to simplify transactions and provide better experience.
Google Pay is a fast and secure payment method accepted by millions of merchants across the world. RAKBANK Cardholders can now add their cards to their Google Pay wallet on their Android phones, tablets or watches, enabling them to make tap-to-pay purchases.
Fitbit Pay brings digital payments to RAKBANK Cardholders from their smartwatch or tracker. Customers can easily add their Credit or Debit Cards to their Fitbit app, and use their device to make payments on the go, directly from their wrist, without using their mobile phone or wallet.
Making payments in stores that accept contactless payments is done by pressing and holding the left side button until the Debit or Credit Card is seen on the Fitbit device screen and hold the watch against the payment terminal until a confirmation of the payment appears.
The Fitbit Pay system is available on Fitbit Ionic, Fitbit Versa and Versa Special Edition smartwatches; as well as on the Fitbit Charge Special Edition tracker.
Garmin Pay is a contactless payment system that facilitates transactions with a few quick touches. Garmin Pay is easily accessible to RAKBANK Cardholders through compatible Garmin watches.
Cardholders simply enter their passcode, select the right card from the virtual wallet, and then hold their wrist near the card reader for quick and easy payments and cash withdrawals at RAKBANK ATMs.
New wallet users can benefit with cashback of up to AED 50 on their first transaction through any of the Pay platforms until 30 June 2019.

Farhana Chowdhury

Published: Tue 28 May 2019, 10:43 AM

Last updated: Tue 28 May 2019, 12:59 PM

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