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Sharjah eyes Indian tourism market with road shows

The promotional campaign will see Sharjah promote itself in major Indian cities including Mumbai, New Delhi, Hyderabad, Chennai and Bangalore.

Sharjah — After successful campaigns in Europe and the Gulf, Sharjah has turned its focus once again on the booming Indian tourism market with its India Road Show, which will be held from September 15 to 22.

The 2014 Sharjah roadshow in India is being hosted by the Sharjah Commerce and Tourism Development Authority in cooperation with Air Arabia and includes leading players of Sharjah’s hotel and tourism industry.

The promotional campaign will see Sharjah, which is being celebrated as the Islamic Culture Capital for Year 2014, promote itself in major Indian cities including Mumbai, New Delhi, Hyderabad, Chennai and Bangalore.

Khalid Jasim Al Midfa, Director-General, Sharjah Commerce and Tourism Development Authority, said India is one of the most crucial and promising tourism markets for Sharjah, attracting thousands of tourists and visitors from the country every year.

Sharjah received more than 123,010 visitors from India last year, registering a 41 per cent growth over the previous year.

“This is an ideal time to visit Sharjah, which is known world over for its celebration of culture, family and tourism festivals; 19 museums, art and culture events; luxurious hotels and beach resorts; diverse landscape; and various other tourist attractions.”

Sharjah is home to world-class universities and colleges at its University City attracting thousands of students from across the region and beyond.

The roadshow will begin with Mumbai on September 15, and head over to New Delhi and Hyderabad on September 16 and September 18. The Sharjah team will then head to Chennai on September 19, followed by Bangalore on September 22.

afkarali@khaleejtimes.com