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Temporary Heritage Village at Nad Al Sheba

DUBAI - The Dubai Department of Tourism and Commerce Marketing's (DTCM) Press office facilities at the Dubai World Cup yesterday are being hailed as a useful source of information for local, regional and international media.

The visitors at the Nad Al Sheba also had pleasant surprise as DTCM erected a temporary miniature Heritage Village showcasing the UAE's culture and heritage.

DTCM Manager Events Marwan bin Beyat said Dubai World Cup is an internationally popular event and every year the event is getting more bigger in terms of number of visitors as well as participants.

"Sponsoring the Press office and erecting a temporary miniature Heritage Village at a venue brimming with international visitors and big names in various fields showed the department's foresightedness in and commitment to promoting tourism. This way, we have catered to interests of two different kinds," said Mr bin Beyat.

About 350 foreign and 550 local journalists and photographers from 35 countries covered the event. In addition to this, the DTCM hosted the visit of 35 journalists of print and television from Europe. "Such a large number of media people covering the event points to the international exposure and attention the event received. All these add to popularising the destination with our Press office acting as a base to promote and highlight the activities, amenities and services of the emirate," said Mr bin Beyat.

He said that this is the ninth consecutive time that the department is sponsoring the Press Office at the Dubai World Cup.