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This is why giant letters have shown up in Dubai

Dubai - Don't worry, its not a cause for emergency.

Giant alphabet letter figures of "Dubai Font" have taken the city by storm, with the objective of encouraging reading, writing and self-expression. This unique initiative serves as a reminder of the core values that characterize the city of Dubai: happiness, giving, respect, tolerance, modernity, smartness and living in harmony.
These letter figures are found on Sheikh Zayed Road, Sheikh Mohammed Bin Rashid Boulevard, Dubai Mall and Kite Beach among other key roads and main streets in Dubai. Reflecting the unique design of the font and blending 23 different languages in perfect harmony, this initiative has been launched in celebration of the recent unveiling of the "Dubai Font" by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, under the slogan "Express You". 
"The 'Dubai Font' is not only a digital medium for expression and reading, it is also a means of communication combining the ancient and honorable past of the Emirates to its modern present and the aspirations of its brilliant future", said Assistant Secretary General for the Executive Council and General Secretariat Affairs Sector of Dubai, and Project Director of "Dubai Font", Engineer Ahmad Al Mahri.
He added: "The 'Dubai Font' with the use of its different letters will allow individuals from all over the world to express themselves and their opinions in their mother tongue and we aim through this initiative to convey a message from our dear nation to the world. This is what we have materialized through 'Dubai Font' a gift from Dubai to the world."