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Times’ channels in e-vision bouquet

DUBAI - India-based Times Television Network has collaborated with the UAE’s leading telecom operator and TV services provider Etisalat and announced the launch of Times Now, ET Now and ZOOM in the country.

Making its maiden foray into the UAE, Times Television Network will be available to the viewers as part of eLife TV Asian Choice Basic package.

Commenting on the launch, Humaid Rashid Sahoo, chief executive officer, e-vision, said, “At Etisalat, we always endeavour to provide the most refreshing and relevant content to our esteemed customers. The addition of these new channels will further enrich our bouquet of services, while offering unmatched entertainment to our viewers.”

Sunil Lulla, managing director and COO of Times Television Network, said, “The launch of our channels Times Now, ET Now and Zoom in the UAE now extends our international reach to 26 countries worldwide. Dubai is a large and important market since it has a significant Indian population and we are happy to partner Etisalat for our launch. The channels’ feeds will be open for advertising shortly and we look forward to helping brands use the opportunity to reach out to the (Indian) diaspora.”

The channels will prove provide the breaking news, analysis, business updates and Bollywood entertainment from back home with India’s leading channels.

news@khaleejtimes.com