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The world is better when we act together: that's the unifying message being passed, volleyed and headed around the world by Expo 2020 global ambassador Lionel Messi and shared in a new video-led campaign.
The 60-second film shows the world-famous footballer and people around the planet connecting through the universal language of football as they keep the Expo 2020 ball airborne through teamwork. Shot in the UAE, India, the UK and Kenya, it celebrates cultural diversity and its ability to break down barriers.
Lionel Messi said, "A football team can only succeed by working together, and the same is true of humanity. When people from different nations, cultures and backgrounds come together we can better address global challenges and create a brighter future for generations to come."
Messi, a United Nations Sustainable Development Goals, SDGs, advocate and Global Goodwill UNICEF ambassador, was appointed as an Expo 2020 global ambassador in 2016, supporting Expo's goals to leave a lasting impact on the path of human progress, build a better future and commit to positive change.
Leo Messi kicks it off for Expo 2020 Dubai in support of unity and collaboration. #Expo2020 #hayyakum2020 pic.twitter.com/1d2G5obsdgSanjive Khosla, Deputy Chief - Sales and Marketing, Expo 2020 Dubai, said, "As undoubtedly one of the world's greatest footballers, Lionel Messi embodies Expo 2020's global role as a facilitator of new ideas, innovation and progress. The new campaign video uses football to show that when we connect and collaborate, we can build a brighter tomorrow together."
- Expo 2020 Dubai (@expo2020dubai) May 6, 2019
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