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Win 1kg of gold at DSF every day

DUBAI — Residents and tourists alike have the chance to pick up 1kg of gold a day during the Dubai Shopping Festival (DSF), it was announced by Dubai Gold & Jewellery Group (DGJG) yesterday.

DGJG, a key sponsor of DSF for the 13^th consecutive year, yesterday unveiled prizes of 32kg of gold, worth Dh3.5 million.

“DSF is one of the biggest festivals for gold jewellery sales. More than 400 jewellery outlets all over Dubai are expected to participate in this year’s DSF. The retailers have already started stacking up new trendy jewellery designs in anticipation of increased demand,” said Tawfique Abdullah, chairman of DGJG.

“We expect this year’s DSF to generate a total of Dh1.2 billion in sales, an increase of 20 per cent over last year. Though gold prices are high, with the large number of visitors expected and the active support of our members, we are very positive about the results.

“Research shows that most visitors who come to Dubai purchase gold as the city provides excellent quality and variety of jewellery at the world’s best prices, true to its reputation as the ‘City of Gold’,” he added.

To enter the draw, customers need to buy gold jewellery worth Dh500 from any of the DSF participating outlets in Dubai. The accompanying coupon will allow them to enter the daily raffle draw for 1kg gold.

The Group has also introduced a special ‘Win with the winner’ scheme for the participating retailers whereby they receive a cash award if the winning coupon was obtained from them.