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Workshops help better service standards

ABU DHABI - The Abu Dhabi University (ADU) has launched a series of comprehensive customer service, sales and client relationship management workshops to further improve service standards of the employees in the public and private sectors, a press release said.

The programmes consist of pre-workshop, workshop and post-workshop phases and are aimed at defining customer service and understanding customer needs and requirements.

Several specialist professionals from the UAE and the region and 18 members of ADU staff took part in the workshops, which are being conducted in collaboration with one of the leading international training organisations.

These workshops have been facilitated by Bill Farrow who is an international management consultant with extensive customer service experience in the public and private sectors, including institutions of higher education.

The Chancellor of ADU, Dr. Nabil Ibrahim, said the workshops support one of the key university strategies targeting customer service professionals in the region and providing them with the knowledge-base, tools and hands-on experience that help them excel in such competitive and dynamic field. This programme represents a cornerstone supporting the rapid economic growth that the UAE is currently witnessing.

Farrow conducted a closer study of internal and external customers, fostering positive customer behaviour and solving problems for customers.

He noted, "We also agreed that customer service is not just about behaviours which are, of course, very important. It is also about improving our systems and our quality continuously as we grow as a university."`