Zee to launch another Arabic channel

Zee Alwan will have over 180 hours of original programming monthly with three Arabic series offered exclusively on the free-to-air channel.

The programme roster also includes popular Indian serials that have been dubbed into Arabic, in addition to a range of lifestyle shows including cookery, yoga, and travel. Mukund Cairae, CEO – Middle East, North Africa and Pakistan, Zee Entertainment Enterprise LLC, said: “Zee Alwan has received overwhelming response from Arab audiences across the Gulf region, particularly in the UAE and Saudi Arabia following its soft launch. With the grand roll-out, we are further strengthening the programming of Zee Alwan, with a focus on providing original Arabic content.”

Zee Alwan follows the launch of Zee Aflam, a dedicated 24x7 movie channel beaming Bollywood movies dubbed in Arabic.

Patrick Samaha, VP - Marketing & Sales of Zee Alwan and General Manager of Zee Aflam in the Middle East, North Africa & Pakistan, said: “The launch of Zee Alwan sets a benchmark for the Arab television industry, as it focuses on offering wholesome family entertainment.” Zee Alwan’s line up of Arabic serials include Hindustani, the first Saudi Arabian musical and comedy with a prominent cast, making its first and exclusive free-to-air channel telecast. Other Arabic serials include the Khaleeji series Banaat Al Jameaa and the Syrian drama Banat Al Alilah.

Indian serials dubbed in Arabic include Malekat Jhansi, Alwa’ad and Lalli.

The array of lifestyle shows on Zee Alwan include Indian chef Sanjeev Kapoor’s Konooz Khanaa, Yoga for You¸ and Full Circle, a travel show.

All the programmes respect the sensitivities of Arab audiences, especially women. The channel, transmitted from Dubai, with an operational office in Kingdom of Saudi Arabia, can be accessed through frequency 12417 on Nilesat and 12111 on Arabsat.

news@khaleejtimes.com

• UAE