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Dubai — Zulekha Hospital’s ‘Pink It Now’ campaign has launched free screening until the end of October, as part of its mission to encourage early detection and prevention of breast cancer.
Over the past nine years, the campaign has attracted over 13,000 women to attend free screenings and consultations in its hospitals to-date. It also continues to break the stigma in minds of men as well who may also be diagnosed with breast cancer.
“In these times when we are occupied and coping with the pandemic and its impact on our lives, we cannot forget our non-covid health conditions that may project a higher risk for our bodies at a later stage.
It is essential and important for us to provide access to these health checks that has made a difference to lives. With our ‘Pink it Now’ campaign this year, we are raising awareness on this dreadful disease and educating the masses on the important of frequent checks,” said co-chairperson Zanubia Shams.
“I encourage women and men to take these checks and keep a watch on your health. We have ensured utmost safety of our patrons and staff to avoid any spread of infections by adhering to infection control protocols. With necessary social distancing and hygiene measures, one can safely visit the hospital.”
The group’s cancer support group ‘Pink Knights’ consisting of male breast cancer survivors will also host an online webinar and share their stories during the month.
In addition to free X-ray mammogram and consultations with general surgeons, oncologists and gynaecologists, the hospital offers 50 per cent discounted rates on ultrasound tests if advised by the doctors.
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