Hyundai opens digitalised car showroom in Dubai

Dubai: Juma Al Majid Group, the sole distributor of Hyundai Motors in the UAE, recently launched the Hyundai Digital Studio, the first fully digitalised car showroom in the Middle East.

“Hyundai has been the fastest growing brand in the UAE. Today, Juma Al Majid Group has reinforced its commitment to the Hyundai brand by bringing future showrooms to the present to further our ambition to becoming the top tier automotive brand in the UAE by customer choice,” said Khaled Issa, chief operating officer of Juma Al Majid Group.

According to Juma Al Majid, digital showrooms and online retailing are becoming increasingly important across all market industries. They say that it is part of their group strategy in becoming a business leader conglomerate in the region to invest to bringing the future to the present.

“The Hyundai Digital Studio was born in Juma Al Majid Group. Its customised software was developed by Juma Al Majid IT, its decor designed by Juma Al Majid Interiors and its technology by our consumer electronics partners Samsung Gulf. This is a truly successful Juma Al Majid Group project to be proud of,” added Issa.

abdulbasit@khaleejtimes.com