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New Hyundai Genesis in Middle East and Africa

The all–new Genesis is the first Hyundai to feature the brand’s Fluidic Sculpture 2.0 design concept

Hyundai Motor Company has unveiled the All-New Genesis, a premium sedan that has been designed to set new standards in its class, for the first time in the Middle East and Africa.

The all–new Genesis is the first Hyundai to feature the brand’s Fluidic Sculpture 2.0 design concept, while also boasting significantly-enhanced driving performance and state-of-the-art technologies such as a Head-Up Display, Smart Trunk function and Autonomous Emergency Braking.

First revealed in Korea at the end of 2013, the all-new Genesis received a record 3,500 orders on the first day of pre-orders. The premium sedan is expected to prove equally popular in the MEA, which is set to be its second-biggest market after the US.

Tom Lee, vice-president and head of Hyundai Africa and Middle East Regional Headquarters, said: “The all-new Genesis will compete head-on with top-tier premium models in the Middle East and Africa and we are confident that it will set new standards in the sector for design and specification.”

“We have high expectations that the all-new Genesis will prove to be the strongest challenger this year in the premium sedan class across the UAE,” said Khaled Issa, chief operating officer of Juma Al Majid Group, the sole distributor of Hyundai vehicles in the UAE. “We are sure that it will be love at first sight with the all-new Genesis once our clients feel the luxury, performance, economy and reliability that Hyundai is synonymous with.”

— abdulbasit@khaleejtimes.com