Sharjah delivers Sheikh Sultan's cultural message to over 20,000 publishers at London Book Fair

Sharjah concluded its Market Focus programme at the 49th edition of the London Book Fair (LBF) after three days of meetings and discussions, which opened the door to international publishers to expand their business in the UAE and Arab markets.

The Emirate showcased its vision for a more connected international publishing market and highlighted its state-of-the-art infrastructure and strategic location between Asian and African continents.

Held at Olympia Exhibition Centre, London, the event saw the participation of more than 20,000 publishers, librarians, literary agents and media representatives from more than 100 countries.

Panel discussions, traditional Emirati folk performances and poetry recital sessions led by eminent Emirati and English authors and poets gave Sharjah’s Market Focus programme a diversity that reflected the vision behind the emirate’s cultural project to promote cross-cultural communication with the world. The Sharjah Book Authority (SBA) oversaw the Market Focus programmes.

Sheikh Fahim Al Qasimi, Chairman of the Department of Government Relations (DGR) in Sharjah and head of the Sharjah delegation at the book fair, said: “The world honours nations which consciously contribute to the development of humanity, knowing the importance of doing so. Sharjah is proud of its holistic, human-centric cultural project, which was established by His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah.

"Born from authentic Arab values and fully invested in imparting knowledge by supporting and promoting its book industry, the emirate’s cultural project, therefore, sets a regional and global benchmark."

Sharjah being honoured as the London Book Fair Market Focus was a celebration of the leadership, who have promoted intercultural appreciation and exchange as a kill pillar of sustainability and peace, he added.

"At LBF 2022, Sharjah played a vital role in highlighting the contributions of Emirati and Arab cultures to humanity, and we hope that we have opened new horizons for future dialogue and exchange between Europe and the Arab world,” he said.

For his part, Ahmed bin Rakkad Al Ameri, Chairman of SBA, said: “Sharjah’s participation in LBF 2022 was not only the UK’s celebration of the Emirate’s cultural project, but also a global commemoration of its inclusive development experience which follows the forward-looking vision of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah."

Al Ameri noted that Sheikh Sultan has been attending the London Book Fair since 2008 and Sharjah has participated for over 15 years.