Why is smoking harmful? Is nicotine the real cause?

Nicotine is addictive and not risk-free, but - contrary to what many believe - experts agree that nicotine itself is not the primary cause of smoking-related diseases. It is the chronic exposure to the toxic chemicals in cigarette smoke that are generated when tobacco is burned that cause disease

When a cigarette is lit, the tobacco combusts (burns) generating smoke that contains thousands of chemicals, many of which are toxic and known to cause disease. Once the tobacco is ignited, the combustion is a self-sustaining process that will continue as long as there is tobacco (fuel) and oxygen available. Public health authorities have classified these toxicants in the smoke as the primary cause of smoking-related diseases, such as lung cancer, heart disease and emphysema.

Despite being aware of the evident health risks, many smokers continue to smoke cigarettes. Currently, there are over one billion smokers worldwide, and it is estimated that this number will not change significantly in the coming years. 

Quitting smoking - or better yet, never starting - is, without doubt, the best option to reduce the risk of smoke-related diseases. But, for those smokers who will continue smoking, technology has now made it possible to produce smoke-free alternatives, which are less harmful than cigarettes. 

Tremendous progress has already been made in moving towards a smoke-free future. Philip Morris International (PMI) is building a future with a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke cigarettes. Since 2008, PMI has invested over $8 billion in the science and research of developing and accessing smoke-free products. Through its multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free product portfolio includes heated tobacco products and nicotine-containing vapour products. 

      

In 2020, 76 per cent of PMI's commercial efforts and 98 per cent of its R&D expenditures were dedicated to smoke-free products. PMI aims to have smoke-free products account for 30 per cent of its shipping volumes by 2025, which means approximately 40 million adult smokers switching to these products. 

As of December 31, 2020, IQOS, one of PMI's smoke-free alternatives, is available for sale in 64 markets in key cities globally and GCC wide, and PMI estimates that approximately 12.7 million adults around the world have already switched to IQOS and stopped smoking.