Airpay to Take an Active Part in Middle East’s Digital Payments’ Ecosystem

AIRPAY, an integrated omnichannel financial services platform of the country, is betting big on the fast-developing digital payments ecosystem in countries such as the Middle East and Africa, even as it is looking to strengthen its footprint globally across some of these countries.

The company offers an integrated omnichannel platform for accepting and making payments, managing business expenses and taxes, and providing business insights. Its services are primarily utilised by sectors such as education, hospitality, retail, banking, and logistics among others. The platform is used globally by consumers, businesses, banks, and financial institutions. airpay’s unique open architecture integrates seamlessly into the client’s ecosystem, thus offering them real-time visibility of their transactions, advanced analytics, and reporting.

According to Kunal Jhunjhunwala, Founder and Managing Director of airpay, the Middle East represents a dynamic and rapidly evolving market that aligns perfectly with airpay's mission to revolutionise digital payments.

With over 12 years of expertise, airpay is globally reshaping the payment landscape, seamlessly integrating across channels. Airpay’s unique selling proposition (USP) lies in its ability to cater to diverse needs across sectors, establishing itself as the preferred partner for innovative and comprehensive financial solutions. Airpay has received various licenses and operational approvals from multiple central banks, including the Reserve Bank of India, around the globe to run its operations.

In India, airpay has revolutionised access to financial services, empowering a million business owners and fostering financial inclusion with last-mile connectivity. The platform's open architecture provides real-time transaction visibility and advanced analytics, serving consumers, businesses, banks, and financial institutions worldwide.

Built on three pillars of financial services — revenue enhancement, business management, and revenue collection — airpay's user-friendly interface boasts an easy, fast and secure registration process.

Airpay’s collaborative efforts extend to over 200 financial institutions and 1,000 business partners globally. Airpay's trusted platform has facilitated billions of dollars in transactions, benefiting 200+ financial institutions, 5+ million businesses, and 60+ million consumers globally.

India’s push for Digital Public Infrastructure and the development of large-scale digital products have helped airpay build products that transform how it delivers financial services to the last mile. Positioned as India's key partner in driving the adoption of digital financial services with global ambitions, airpay is shaping the future of payments from #LocalToGlobal, from India to the Middle East and Africa. Continuously setting new industry standards, airpay remains committed to driving innovation in the ever-evolving financial technology landscape.

“The growing importance and acceptance of digital payments ecosystem in the Middle East will augur well for companies like ours who have a robust system in place to address the varied needs of all stakeholders. We hope to expand our bouquet of offerings in the region to usher in further ease and convenience to customers,” Jhunjhunwala said.