• Home
• /
• Business Technology Review

Danube Home launches new online shopping platform

New features and revamped experience will help customers visualise their spaces.

Danube Home, the one-stop shop for all home interior needs in the region recently launched their new and improved e-commerce platform. The new interface boasts of several new features that are sure to give customers an unmatched shopping experience from the comfort of their homes.

"We have always worked towards providing customers the best shopping experience as well as the most comprehensive range of global products with an aim to suit the design aesthetics of our cosmopolitan clientele. Since Covid-19, we have seen a massive boom in online shopping and we think it is the best time to tap into this market with all guns blazing. This is why we have made our diverse portfolio of products available on our e-commerce site. To provide a seamless shopping experience, we have made our website faster, safer and better than ever," said Adel Sajan, director, Danube Home.

Danube Home has a diverse portfolio of over 50,000 products spread across different categories ranging from interior furniture and décor, garden furniture and accessories, bathroom fittings, flooring and lighting solutions and so much more. This comprehensive offering will now be available online. Danubehome.com will also boast a host of exclusive online products suited to today's digitally evolved customers.

The revamped website is easier to navigate, has pleasing graphics, and relevant product information. A strong emphasis was placed on the tips and tricks section to help customers visualise their space better and educate the customers on product selections, buying guides as well as care and maintenance. Visitors can also sign up for updates on the latest trends in home décor and be the first to know about new product launches and promotions.

"With our e-commerce site we aim to be the ultimate online destination for all home interior and garden needs in the UAE and eventually in the whole of the GCC. What distinguishes us from other e-commerce giants is the fact that we are experts in providing end-to-end solutions for your home needs and our products cater to the needs and requirements of the online shopper in terms of product packaging, delivery, installation and how the products are showcased on the site. We started with our virtual showroom and will soon be integrating augmented reality and virtual reality features so that our customer can actually visualize how the products will look in their home. We will also be adding online designing and shop the look features making shopping easier for customers. Danube Home on wheels is a venture in the pipeline which will resolve the touch-and-feel aspect that is otherwise unavailable for online shoppers. Shopping for your home can't get easier or more convenient than this," said Sayed Habib, Business Head, E-commerce, Danube Home.

The website also features a one-page checkout where customers will be able to view the contents in their cart, payment, billing and shipping details all in one page, making the checkout process simpler and faster, thus enhancing user experience. Another key feature on the platform is the buy now-pay later plans and easy payment plans that are sure to entice the customers.

"We also have plans to service B2B clients on our e-commerce site by giving them the option to create customisable design solutions keeping in mind their quantity and budget requirements. We are not just an e-commerce platform that sells furniture online but the experts in the interior décor and home designing spectrum, whether it is offline or online," added Habib.

"We are consistently striving to give customers a seamless shopping experience whether they are shopping at our stores or online. With the new and improved e-commerce site, customers will be treated to our wide array of products in a user-friendly package. When customers shop online, they seek value not just in terms of product offerings on the site, but also with respect to how easy a website is to navigate, what additional information they can get on the site and how safe they feel to shop from the site. We have ticked all the right boxes with our new e-commerce interface," Shubhojit Mahalanobis, General Manager, Danube Home.

Visit www.uae.danubehome.com to explore and shop.