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Du introduces two more sub-brands to revamp its B2B portfolio

New brands — du tech and du infra — underpin du’s evolution from a telco operator to a leading telecom and digital services provider, empowering businesses with innovative, human-first solutions that encapsulate dedication, agility, curiosity, and openness

Du on Thursday announced its newly revamped Business-to-Business (B2B) portfolio, crafted to redefine digital possibilities for businesses nationwide.

The leading telecom and digital services provider said the latest initiative empowers businesses with innovative, human-first solutions that encapsulate dedication, agility, curiosity, and openness.

Du has unveiled two new operating sub-brands joining du Business — du Tech and du Infra, as part of its commitment to comprehensive digital transformation solutions beyond traditional telecom services.

"Today, du is more than just connectivity provider, we are moving beyond our core to become an integrated digital services enabler, our transformative portfolio of operating sub brands — du Business, du Infra, and du Tech — represent our commitment to leading the digital transformation journey in the UAE," Fahad Al Hassawi, CEO of du, said.

As du’s existing operating business sub-brand, du Business provides superior end-to-end solutions backed by a best-in-class 5G and Fibre network, empowering businesses to enhance productivity, agility, and success. By leveraging the transformative power of digital connectivity, du Business supports organisations in thriving and leading in the competitive market, acting as the crucial backbone of their digital journey.

Du Tech stands out

Taking centre stage in du’s transformation journey, du Tech stands out as the transformative force designed to fulfil the complex needs of modern enterprises. Leading the charge with advanced ICT solutions, du Tech positions itself as the definitive digital transformation enabler in the UAE.

With a strategic focus on sectors such as government, large enterprises, and SMEs, du Tech is equipped to drive significant advancements in the UAE’s technological landscape. Its offerings include data centre, hybrid cloud, cyber security, IoT, AI, and blockchain, designed to ensure a sustainable, secure, agile, and efficient future, in alignment with the nation's visionary goals.

While du Infra guarantees a seamless and secure data flow, optimising network operations for businesses and government agencies as they navigate the digital landscape. It delivers cutting-edge and robust network infrastructure and services, enabling organisations to innovate and reliably fulfil their commitments while ensuring efficiency. Its role is to provide secure and trusted network solutions, streamlining operations for businesses and institutions venturing into digital frontiers.

"From elevating connectivity and enhancing digital lifestyles to providing managed service excellence and empowering organizational evolution through ICT solutions, our portfolio is designed to lead the way in a digitally woven future. At du, we are not just participating in the UAE’s digital-driven future, we are actively shaping it,” Al Hassawi said.

Du Infra to optimise operations

Du Tech transcends traditional boundaries to deliver comprehensive ICT solutions, whereas du Business remains the backbone offering core connectivity solutions and services. Complementing the connectivity solutions, du Infra ensures secure and seamless data flow, enabling businesses and government entities to optimise operations while exploring new digital horizons confidently and efficiently.

Al Hassawi said du is transforming its services to offer more specialised and innovative solutions to its customers.

“This transformation is about enabling our customers to innovate and shape their digital futures, and we believe the revamped portfolio positions us as a stronger player for the future.”

He said the launch of du Tech and du Infra marks the next phase in du’s transformation.

"These two new sub-brands will offer more specialised solutions tailored to businesses’ evolving needs. Du Tech will focus on delivering comprehensive ICT services while du Infra will provide the critical infrastructure needed to support emerging technologies such as autonomous driving and Artificial Intelligence," Al Hassawi said.

Du’s strategic overhaul underscores the company's commitment to innovation and creation of dynamic digital ecosystems tailored to meet various professional and personal aspirations, enabling customers to be the architects of their own futures.

— muzaffarrizvi@khaleejtimes.com