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Acording to Michael El Nayal, managing partner of exhibition specialists, Epoc Messe Frankfurt, the organisers of the events, “All of the events have grown substantially over the past year since they were last staged. This was a consequence of the massive building boom resonating up and down the Gulf and across to the Red Sea. Residential, leisure, commercial developments and new hotels are popping up everywhere.’’
Industry and media sources estimate that the market is worth hundreds of billions of dollars, but irrespective of its precise value, the opportunities are immense and visibly increasing everyday.
One of the shows is the ISH Kitchen & Bathroom exhibition. This is a brand that Messe Frankfurt have established around the world as the leading design event for the kitchens and bathrooms industry. Architects, interior designers and property developers attend ISH for inspiration, to find out about the latest trends and to establish contacts with new sources of supply.
Commenting at the Press conference on Saturday, Donato Pizzulo said that:“ISH Kitchen & Bathroom offers Villeroy & Boch, a good opportunity to present the brand in an interesting setting. ''
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