A tale of successful partnership

Eros Group - a leading player in consumer electronics, telecom, and allied multi-products in the Middle East along with Hitachi - the leading Japanese brand for home appliances and electronic products, marked the beginning of their 50th anniversary of being partners in the UAE. 
Eros Group was founded in 1967 as a small store in Deira and soon took on the distribution of Hitachi products in the UAE, making it the first brand distributed by Eros Group. The Group has been distributing the brand's products across all consumer electronics such as refrigerators, air conditioning, washing machines, air purifiers, vacuum cleaners and more.
Commenting on this occasion, Deepak Babani, Executive Vice Chairman, Eros Group said: "This occasion marks a landmark for all of us here at Eros Group. It is mind boggling to think how we started our journey with Hitachi products being the first partnership and 50 years later, the relationship is still going and it is stronger than ever."
Niranjan Gidwani, Chief Executive Officer, Eros Group said: "We are honoured to be partners for 50 years with a successful brand such as Hitachi. Japanese brands truly understand and respect long-term relationships, where the understanding and the mutual working environment keeps getting better with time. The partnership we share will definitely strengthen further and over the years we stand committed to take Hitachi products to greater heights of success."
Hidenori Zen, Managing Director, Hitachi Sales Middle East commented: "We would like to express our great appreciation for reaching 50 years partnership with Eros Group. Eros has always been there for Hitachi, trusting, resilient and with a never-give-up attitude. Without these values, Hitachi-Eros 50 years' partnership would not be possible. In the region Eros Group has been our long-trusted partner, and we look forward for another 50 years of working together, with stronger ties and respect for one another." 
Eros Group, a family owned business of Badri Group of Companies that comprises of over 10 companies, each known for its consistency and reliability, markets products and services of highest quality, thus placing the Group as one of the leading groups in the UAE's business community and beyond. The group has a strong team of more than 1,200 employees with professional experience in various fields. The Group's Executive Vice Chairman and a team of highly-qualified and experienced managers provide direction, executive control and management. Eros' consistently high-quality sales and services of products is a testimony to the Group's excellence in business process and employee involvement. It is also reflected in the group's accreditation to the ISO 9001:2000 Quality Systems. 
We are honoured to be partners for 50 years with a successful brand such as Hitachi. Japanese brands truly understand and respect long-term relationships, where the understanding and the mutual working environment keeps getting better with time. The partnership we share will definitely strengthen further and over the years we stand committed to take Hitachi products to greater heights of success."