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adidas to expand

DUBAI - adidas has plans to expand its presence in the UAE through opening new exclusive outlets.

The expansion includes new showrooms in BurJuman Centre, Dubai Mall, Mall of Emirates a large retail outlet in the Dubai Festival City and a factory outlet in Sharjah.

“We are excited about the developments in retail taking place in Dubai and will be present with our flagship adidas brandstores in new projects such as the Mall of the Emirates, Dubai Land, and Festival City,” said Ralph Kotterer, Head of adidas-Salmon Emerging Markets in Dubai yesterday.

In December 2004, adidas will open its first Factory Outlet store in Sharjah. This 1000 square metre store will combine 750 square metre of the successful retail concept of 'Factory Outlet' and as well as 250 square metre dedicated to showcasing the latest technologies and products adidas offers in the region. adidas has reported more than 20 per cent growth in its emerging market sales last year.

The Middle East region, a part of the emerging markets, reported more than 15 per cent sales growth, while the AGCC sales were up by 30 per cent.

Celebrating the success of emerging markets operations, adidas-Salomon CEO visited the company's emerging markets headquarters in Dubai yesterday. Announcing aggressive retail expansion in 2005, as well as key sponsorships and exciting new product launches, Hainer announced a landmark year for the Dubai-based operations which covers a huge expanse from the Middle East to Russia, Greece, Turkey, Africa and South Africa.

adidas-Salomon Emerging Markets will continue to work closely with global retailers such as Athlete's Foot, Go Sports and Decathlon — partners who are continuing to strengthen their presence in the market and will ensure further consolidation.

Since opening its headquarters in Dubai, adidas-Salomon Emerging Markets has successfully installed more than 15 shop-in-shop concepts together with well established multi-brand sporting goods retail partners in the region.

Last year alone, five adidas brand stores owned and operated by dedicated franchisees in the UAE, Oman, Kuwait, Qatar and Saudi Arabia have been opened.