Adnec adopts new corporate identity

The Abu Dhabi National Exhibitions Company (Adnec) is rebranding and has unveiled a new corporate identity, with the aim of increasing the visibility of the Group’s six main business sectors — venues, events, hotels, food and beverage along with services and tourism.

Strengthening its position as a leading events and leisure tourism player in Abu Dhabi, Adnec Group maximises the social and economic benefits to Abu Dhabi’s business and tourism sectors through holistically managing a group of business entities that provide and maintain facilities and services according to the highest standards specialised in these vital sectors.

The new corporate identity also reflects the Group’s refreshed vision and mission, as it seeks to expand both in business terms and geographically.

Adnec Group is playing a crucial role in driving Abu Dhabi’s economic diversification, positively supporting the evolving interests of businesses in the Emirate and across the UAE, while exploring new and innovative ways to showcase Abu Dhabi as a fast-growing and dynamic business and tourist destination.

A global hub for major events, Adnec centre has exceptional infrastructure, flexible teams and facilities to ensure long-term and sustainable development, along with key services through a number of companies specialised in Destination Management, catering, hotels and more.

Humaid Matar Al Dhaheri, managing director and Group CEO of Adnec Group, said the new corporate identity of the group reflects our strategy to diversify our operations by focusing on a number of promising economic and investment sectors in the business and leisure tourism industries and achieving integration among them, which will contribute to enhancing our competitiveness on regional and international levels.

"It will also aim to increase the direct and indirect contributions of the group’s business units, to achieve an added value to the economy of the Emirate of Abu Dhabi and the country, in accordance with the aspirations and vision of our wise leadership for the next fifty years,” he said.

“Our rebranding showcases our group of leading business entities with business interests in Abu Dhabi, Al Ain and London and Germany that perfectly align to our future growth plans across the UAE, Middle East and Europe. We bring business and leisure travelers together to create a valuable social and economic impact for Abu Dhabi, contributing to the sustainable growth of Abu Dhabi’s tourism industry,” added Al Dhaheri.

— business@khaleejtimes.com