The Luxgen U6 - at a starting price of Dh109,000 - makes high-tech luxury more affordable than ever. - Supplied photo
Dubai - Brought to the region by Western Auto, Luxgen is also displaying its latest range of vehicles at the event.
Published: Fri 13 Nov 2015, 11:00 PM
Updated: Sun 20 Dec 2015, 8:52 AM
Luxgen Motors has unveiled the Luxgen U6 Turbo at Dubai International Motor Show 2015, adding a new unique affordable family luxury offering to its portfolio.
Brought to the region by Western Auto, Luxgen is also displaying its latest range of vehicles at the event.
With a host of safety features and incredible design and comfort, Luxgen is anticipated to be the vehicle of choice for young luxury buyers and technology conscious automotive enthusiasts.
The premium fleet by Western Auto includes passenger cars, SUVs and MPVs like S5, U7 and M7, respectively.
From sports packages to family-oriented features, Luxgen is well-equipped with the latest technologies of Taiwanese intelligence.
"Having Luxgen as part of our dealership business is a prestigious feeling because it fills in the one segment we were missing. Yulon Group's automotive wing, Luxgen Motors, chose us for their Middle East operations because they believe we're in line with their vision, and our aim is to live up to that," said A.J. Kamal, chief executive officer of Western Auto.
"The engineering philosophies behind Luxgen come from highly experienced craftsmanship and that gives us the credibility to patron the brand. We want Western Auto to be the driving force for Luxgen and we're positive about achieving accelerated growth results year-on-year."
The heart of the all-new five-seater Luxgen U6 has a two-litre turbocharged four-cylindre engine that produces 168hp, engineered to provide smooth and responsive power and torque delivery to maximise drivability.
Its interiors have a feel-good ambience with premium quality materials and technically advanced systems including the Think+ Touch. Modern safety features include a 360-degree camera, night vision, brake assist system, anti-lock brake system and a lot more assistance systems to provide complete driving pleasure.
An impressive crossover vehicle available at a starting price of Dh109,000, the Luxgen U6 makes high-tech luxury more affordable than ever.
Shamim Ali, senior manager of Luxgen, described the vehicle as the perfect family car, with its wide range of safety features, affordable price, and ease of handling.
Geared for complete customer satisfaction, the crossover comes with plenty of boot space. Ali also noted that the car is available for purchase in the Luxgen showroom in Dubai, and comes with a five-year warranty.
Officials at the Luxgen stand at the motor show also revealed that the company was looking to expand its operations by opening showrooms in Sharjah and Abu Dhabi. The reception to the Luxgen brand has been nothing but positive, with several customers opting for Luxgen as a second family car, they said. Possible hubs of interest for the showrooms include Sheikh Zayed Road.
- rohma@khaleejtimes.com