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Alukkas opens diamond boutique in Kochi

DUBAI - Joy Alukkas Group, a leading Dubai-based jewellery chain, announced the opening of a daimond boutique in Kochi.

Sunsilk Femina Miss India Universe Nikita Anand inaugurated the boutique - Dazzle - on Sunday at the Taj Residency, Marine Drive. Sunsilk Femina Miss India World Ami Vashi handed over the first sale of diamonds, while the first sale of pearls was handed over by Shweta Vijay, Sunsilk Femina Miss India Earth.

Joy Alukkas, chairman, of Joy Alukkas Group, said the boutique would house diamonds sourced from leading cutting and polishing centres in Belgium and Mumbai. It will showcase the latest trends and designs from the house of De Beers like Nakshatra and Asmi, along with other popular brands like Gili and Solitaire.

"Dazzle will also offer an exclusive range of platinum jewellery. Under supervision of the Platinum Guild of India, the collection will conform to the exacting standards of platinum purity. Apart from diamond and Platinum jewellery, the showroom will also house a wide range of pearls, gems and other precious stones. The group plans to extend this new concept of diamond boutiques to other hotels and resorts in major cities of India." Joy Alukkas Group had earlier launched a novel concept of Wedding Centre. These showrooms offer a one-stop destination for wedding shopping needs of the entire family.

Joy Alukkas Group, which has 28 outlets in the Gulf region, is on an expansion drive. Showrooms of Alukkas Wedding Centre will be coming up at Thiruvalla by December this year and Kollam by April next year. The Group also plans a foray into other Indian markets like Delhi, Bangalore and Coimbatore by early next year. Also in the offing are outlets in New York later this year and at London and Singapore by 2004.

C.P. Renjith, Chief Executive Officer, said the concept of a diamond boutique is in line with the group's corporate philosophy of continuous innovation and providing customers with world class shopping experience.