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Apple ranks first in global brand value

Washington - Apple topped the list with its brand value estimated at $170.3 billion, up 43 per cent from a year earlier.

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By IANS

Published: Mon 5 Oct 2015, 1:05 PM

Last updated: Mon 5 Oct 2015, 3:10 PM

American tech giant Apple Inc. topped this year in terms of brand value, a global consultancy report showed on Monday. 
According to the annual report compiled by Interbrand, Apple topped the list with its brand value estimated at $170.3 billion, up 43 per cent from a year earlier.
Google Inc. ranked second at $120.3 billion, up 12 per cent from the previous year.
The top ten brands in the list, after Apple and Google, were Coca Cola ($78 billion), Microsoft ($67 billion), IBM ($65 billion), Toyota ($49 billion), Samsung ($45 billion), General Electric ($42 billion), McDonald's ($39 billion) and Amazon ($37 billion), said the report.
The top nine brands maintained their previous year's position except Amazon which replaced Mercedes-Benz and stood at 10th position this year.
The previous year, Amazon held the 15th position in the Interbrand report.
 
 
 
 

IANS

Published: Mon 5 Oct 2015, 1:05 PM

Last updated: Mon 5 Oct 2015, 3:10 PM

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