Watch: Air India gets makeover; new logo revealed

Private Indian airline Air India unveiled its new logo — along with new aircraft livery and design — on Thursday. The makeover comes a year after Tata Group took over and privatised the carrier.

In a tweet on August 10, Air India revealed its “bold new look”. The livery and design “features a palette of deep red, aubergine, gold highlights, and a chakra-inspired pattern”.

According to Air India, travellers will get to see the new look from December this year. Here's a sneak peek:

“There’s a new window of possibilities rising in the sky. Our new look reimagines the iconic Indian window, also part of our history, into a gold window frame, symbolising a 'Window of Possibilities'.” Air India wrote in a separate tweet.

The new logo, ‘The Vista’, has been inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline's bold, confident outlook for the future, Air India said in a statement.

The fresh design will feature the iconic ‘Maharaja’, which was part of Air India’s old identity, in a new look, it added.

Besides the new design, the airline also posted a throwback showing how its logo has changed through the years:

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