Bentley's largest showroom in the world opens in Dubai

The colossal 75,000 sq.ft showroom is set to revolutionise customer service in the world of luxury motoring.

Bentley has taken luxury customer experience to extraordinary new heights with the opening of the largest Bentley showroom in the world on Sheikh Zayed Road in Dubai.
Bentley's new flagship showroom is the result of a Dh100 million investment from Al Habtoor Motors, Bentley's exclusive retail partner in the UAE. The colossal 75,000 sq.ft showroom is Bentley's largest standalone dealership in the world and is set to revolutionise customer service in the world of luxury motoring.
Destined to become one of the most iconic buildings on Sheikh Zayed Road, the Bentley Emirates showroom was designed, to go beyond any previous luxury automotive experience, as well as featuring one of the world's most advanced luminary façades.
Comprising 160,000 LED lights the façade is able to display a full spectrum of colours including all of the standard colours on Bentley's vehicle pallete as well as projecting the visuals of all of Bentley's iconic bespoke veneers. The façade is capable of streaming HD quality video as well as an unlimited range of graphics and luminary spectacles.
Karl Hamer, the managing director of Al Habtoor Motors said: "With its iconic design it will truly put a mark on Dubai's skyline where all our current and future customers can indulge in an extraordinary five star experience. We are looking forward to welcoming everyone to the world of Bentley."
The showroom building encompasses; three stories for model display as well as three basement floors for parking, a roof garden, a Bentley merchandise boutique, a VIP Majlis, a specialised customer handover area and Mulliner room for bespoke commissioning.
After consulting with leading hospitality experts to ensure that Bentley customers enjoy an unparalleled experience at the flagship showroom, Bentley has crafted a superlative customer service model, taking inspiration from the world's finest five star hotels like the St Regis, its global affinity partner.
An experience beyond the ordinary dealership, the showroom features one of the world's first Aqua Graphic Water Curtain. The Aqua Graphic Water Curtain works by projecting any type of visual, whether it's a logo or a customer's name, by using a specialised water sculpting technique. A world first, the water fountain is used to welcome customers with their name in water. The fountain software is also capable of automatically recognising a customer on arrival through number plate recognition, projecting his/her name in 3D as soon as he/she walks through the doors.
Speaking about the opening of the showroom Stephen Reynolds, Regional Director, Middle East and Asia Pacific, Bentley Motors, said: "Combining Al Habtoor Group's world-class experience in luxury hospitality and Bentley's long standing reputation for providing bespoke services to the most discerning of customers has produced the world's first truly luxury showroom. The opening of our flagship showroom in Dubai marks a milestone in the brand's history. With the help of our exclusive retail partner, Al Habtoor Motors, we have truly redefined the automotive retail environment and set a new benchmark, cementing our commitment to delivering unrivalled luxury experiences for our customers in the region."
- abdulbasit@khaleejtimes.com