Big Brands introduces luxury brands at factory prices

Prakash Bhojwani along with the staff of Big Brands Factory Outlet at the launch of its store at The Mall. - Supplied photo

Dubai - Big Brands has introduced premium cosmetics, skincare and hair care products into the brand.

By Staff Report

Published: Fri 4 Mar 2016, 11:00 PM

Last updated: Sat 5 Mar 2016, 10:00 AM

Big Brands Factory Outlet, Dubai's only store for luxury brands at factory prices, has opened its largest store in The Mall, Jumeirah. This will also be Big Brands' flagship store stretching over 4,000 sqft offering additional range of luxury brands that will be available exclusively at The Mall. Big Brands is the retail division of Time Machine Group, a holding company renowned for trading and distribution of high-end luxury products.
Prakash Bhojwani, president and chief executive office, Time Machine Group, said: "We want to create new lifestyle experiences at value for money for our customers that are unique and unparalleled. We don't want Big Brands to be just about the products we sell. Customers should feel a sense of attachment to the brand. So we try to give as much value additions as possible to our shoppers. We are growing aggressively in the market and hope to be a beacon for luxury shopping at factory prices." Big Brands products ranges from perfumes, eyewear, cosmetics, watches and much more, all at the most attractive price points. Big Brands at The Mall will feature premium brands such as Bentley, Roberto Cavalli, Mont Blanc and Ted Lapidus among others. Big Brands is steadily redefining shopping for luxury products by making it accessible to a wider audience.
Big Brands has introduced premium cosmetics, skincare and hair care products into the brand. The store has a well-equipped grooming section where customers can try new looks with advice from in-house experts on make-up and hair care. This is in line with firm's vision for personalised service.
Alongside this launch, Big Brands is all set to open new stores in Barari Outlet Mall, Al Ain, Dragon Mart 2 and Al Rigga metro station. Big Brands is working aggressively to increase its footprint throughout the Emirates, thereby bringing luxury brands to the masses.
- business@khaleejtimes.com