How personalisation is revolutionising the market
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Germany's Babbel, the highest grossing maker of mobile language-learning apps, has teamed up with Cambridge University's English language certification arm, setting a new, high-quality standard for digital language testing, the companies said on Wednesday.
Babbel and Cambridge English have jointly developed the test and will split revenue on what will be marketed as the 'Babbel English Test', which will certify listening and reading comprehension skills in real-life, conversational situations. It tests users from level A1 (beginner) up to B2 (intermediate).
Successful test takers will receive a certificate of achievement, which gives language students a way to attest to their English fluency level when applying for jobs, to use on their LinkedIn profiles, measure their preparation ahead of formal tests or simply judge their personal progress.
For Cambridge English, whose tests set the standard for five million English-language candidates yearly in 100 countries, the deal marks its first major move into the smartphone-based language testing. - Reuters
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