Capillary, KPMG ink strategic alliance partnership

Capillary Technologies (a B2B SaaS platform for customer engagement and loyalty) inked strategic partnership with KPMG in India for loyalty and customer engagement solutions. Focused on delivering AI-based cloud native loyalty and customer engagement solutions to businesses, the partnership will include a certified and trained team of KPMG consultants.

Anindya Basu, National Managing Partner, Head of Advisory, Clients & Markets, KPMG in India shared, “Organisations are increasingly focusing on innovations in providing a personalized customer experience, and leveraging digital solutions to generate insights, drive engagement and customer growth. Through our alliance with Capillary Technologies, we will together help clients achieve their growth ambitions and drive front office transformation.”

In an increasingly changing world, brands are looking for new ways to interact and engage with customers by understanding their ever-evolving behaviour, preferences, and expectations. To support them through this navigation, the Capillary-KPMG in India alliance partnership will help businesses to look beyond discounts, offer differentiated customer experience and keep their customers delighted at every touchpoint.