MANN+HUMMEL aims to protect property and life with high quality OE automotive and industrial filters
Published: Sun 5 Jun 2016, 3:22 PM
Updated: Sun 5 Jun 2016, 5:34 PM
Automobiles require regular maintenance for optimum performance and vehicle owners are encouraged to choose genuine suppliers such as MANN+HUMMEL when replacing spare parts.
MANN+HUMMEL, an industry leader in filter technology, is an original equipment (OE) supplier that caters to the international automotive and mechanical engineering industries.
"We set up a base in DAFZA in 2006 as a representative office and then began stocking our own automotive and industrial filters in Jebel Ali in 2012 with MANN-FILTER branded filters," said Axel Grossmann, Managing Director, MANN+HUMMEL Middle East FZE.
The group's product portfolio includes air filter systems, intake manifold systems, liquid filter systems, cabin filters and sound-design components known as symposer, as well as filter elements for motor vehicles maintenance.
Axel Grossmann, Managing Director, MANN+HUMMEL Middle East FZE
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Its brand MANN-FILTER caters to all types of automotive and industrial filters across all segments, and encourages the use of high quality OE filters to protect property and life.
Standing at the forefront of innovation, MANN+HUMMEL recently introduced the biofunctional Fercious Plus Cabin Filter, bringing a sigh of relief to those who suffer from dust allergies, asthma and other respiratory-related illnesses. The component not only stops pollens like the ordinary filters in the market, but also stops allergens from entering the vehicle cabin.
Armed with technology, innovation and OE quality, the company launches over 20 new products every month, and is the only German manufacturing company that stocks automotive and industrial filters exclusively for the Middle East market.
"Middle East and Africa have always been a high growth market, which is why there are many international companies setting up their offices, especially in the UAE, which is a preferred trade hub in the region. The Middle East is a target market for us and we intend to continue to invest and grow in this region," Grossmann said.
One of the main objectives of the company is to educate all stakeholders on the importance and benefits of using quality filters to extend the life of the vehicle. "Thanks to social media and platforms like Automechanika, general public awareness on using quality filters has increased, which is a definite upward trend in our business," said Grossmann, adding that the group has grown exponentially with a compounded annual growth rate of 20 per cent.
- farhana@khaleejtimes.com
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