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Cyprus seeks to attract more tourists with UAE roadshow

DUBAI — With Cyprus becoming a preferred tourist destination for Middle East travellers, the Cyprus Tourism Organisation, or CTO is sending a team of industry professionals for a promotional roadshow to the UAE.

The roadshow, which will cover Abu Dhabi and Dubai, is designed to further develop the time-tested business and travel links that exist between the two regions. The fact that Cyprus is growing increasingly popular as a leisure, incentive and business destination for the Arab world is borne out by the 16.4 per cent increase in the number of tourists from the region in 2010.

The Cypriot team will also be participating at the Gulf Incentive Business Travel and Meetings exhibition in the UAE capital. The CTO views Abu Dhabi and Dubai as valuable source cities for the inbound tourist trade from the region and intends to highlight the inherent advantages Cyprus possesses.

“Lying in the sparkling blue waters of the Eastern Mediterranean and at the crossroads between Europe, Africa and Asia, Cyprus has always had an important strategic position throughout history. Nowadays, as the Eastern-most member of the EU, the island is a perfect meeting place for decision-makers from all over the world,” said Vassilis Theocharides, Director of CTO’s Middle East and Arabian Gulf Office.

He noted that an ideal all year round climate, beautiful scenery, traditionally hospitable people and a civilisation that goes back 10,000 years help boost the island’s attractiveness.

“For meetings, conventions, incentives or other corporate events, Cyprus is ideally placed having hosted meetings of heads of government in the past and with over 600 top companies and organisations holding conferences here every year, Cyprus has all the facilities that even the most valued VIPs would need. With a reputation for quality and professionalism, as well as top class facilities and service, you’ll find there’s no more distinctive venue than Cyprus.”

business@khaleejtimes.com