Digitalisation will power UAE’s national differentiation in 2023

The UAE’s national differentiation in 2023 will be underpinned by digitalisation, according to reasearch by Mast Consulting, a techno-consulting and advisory headquartered in Dubai.

Differentiation is often ascribed to a business’ competitiveness. Across sectors, brands strive to differentiate themselves from the competition through unique value propositions, products and services. In recent years, amid changing global order, differentiation is being pursued at the national level. Through investor-friendly reforms, sweeping measures, and aggressive branding, many nations are differentiating themselves on the world stage. The UAE’s hosting of a World Expo while navigating pandemic headwinds stands as a testament to the same, Mast research said.

The overarching theme is the integration of people, processes and technologies. Enterprise-level integration, previously limited to IT-related companies, is now being pursued in conservative sectors such as real estate. The resulting centralisation and analysis of organizational data are providing businesses with insights pertaining to inefficiencies, resource wastage, and revenue leakages. Acting on such insights, businesses — irrespective of sectors — are not only closing efficiency gaps but also identifying new opportunities to create value and differentiate themselves.