The Dnata Travel Group and Etihad Airways deal formally commences in May 2020. - Reuters
Dubai - The initial priority of the partnership will be to promote Abu Dhabi.
Published: Wed 20 May 2020, 12:46 AM
Dnata Travel Group, a leading UK-based travel services provider, has signed an agreement with Etihad Airways to provide sales and service, ground product and brand marketing functions for Etihad Holidays in the UK.
The collaboration will significantly increase Etihad Holidays' distribution power in this market providing opportunities for greater engagement with UK travellers. The partnership formally commences in May 2020, with holidays for later in 2020 available, and 2021 already on sale.
The initial priority of the partnership will be to promote Abu Dhabi, showcasing its wide variety of cultural, historic, sport and leisure and entertainment attractions to a wide range of age groups and traveller types. Etihad Holidays will be sold primarily via an enhanced website and UK-based contact centre.
Hareb Al Muhairy, senior vice- president Destination and Leisure Management, Etihad Airways, commented: "We look forward to welcoming travellers to our home, Abu Dhabi, when the world is ready to travel again. Our new partner dnata Travel Group will act as the essential link between Etihad Holidays and the consumer, while providing full support of our marketing and distribution activities in the UK. "Abu Dhabi is just around seven hours of flight time from London Heathrow and Manchester airports and we look forward to working together to showcase the world-class cultural highlights and incredible leisure and entertainment facilities that the city has to offer." - business@khaleejtimes.com
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